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Summary of Nielsen Norman Group's eye tracking studies with links to articles presenting findings in more detail.
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A site did most things right, but still had a miserable 14% success rate for its most important task. The reason? Users ignored a key area because it resembled a promotion.
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Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.
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Automatic Human Visual Attention Modeling for Personalized Web Services. AdSence Heatmap generation using computer vision only. Example of an eyetracking "...
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Eyetracking video of the weblog Marketingfacts.nl
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The blue dot illustrates where the user is focusing when reading the usability blog www.iallenkelhet.no
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http://www.cuende.comUtilizando Mobile EyeTracking para descubrir los puntos de atención y la eficacia de la publicidad en prensa El cÃrculo rojo indica dond...
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demo of eye tracking
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Eye Tracking technology allows you to climb inside users' heads and see your website through their eyes. It lets you see where they look, what they pay most ...
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The blog of online journalist and Web developer, Patrick Thornton.
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The following is a speech I gave yesterday at the South By Southwest Interactive Festival in Austin. I If you happened to being hanging out in front of the old College Hill Bookstore in Providence Rhode Island in 1987, on...