Så först kommer ingenting, och sen ingenting - "Mr Kerry, whose campaign was given little chance of success just weeks ago..." - och sen vinner han provvalet. Det måste vara ketchupeffekten:

"Kerry has at least as much money available as Dean, but it is a private war chest funded by his wife, who inherited a fortune based on Heinz ketchup."

(Guardian: Middle-aged technique won Iowa over, 20 jan 2004)