"Virgin Mobile, the UK's fifth-largest mobile phone operator, is in discussions with Playboy, the US adult magazine publisher, to offer its customers access to soft-core pornography.
The possible deal is a sign that the mobile phone operators see pornography, already one of the most economically successful areas of e-commerce, as a potential and much-needed revenue earner. (---)

Mobile operators, which paid £22.5bn to buy third-generation licences from the government, are having to come up with new services to persuade users to pay for additional internet content."

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